Sunday 9/29/13 in Volunteer Park with Xochitl, Kathy, Demian (& friend).
The results are in, and my campaign finished the primary with nearly 43 percent of the vote in a three-way race. After garnering 41 percent on election night, my margin gradually rose while my opponent’s gradually decreased. The final numbers give her only a 4.5 percent lead. It’s all pretty incremental and the final tally is quite close.
What isn’t close is how much money we spent on our campaigns and how we chose to get out the vote. My opponent outspent me by 8:1, paying political consultants to help her craft her message and campaign. My community-based, all-volunteer campaign spent roughly 77 cents per vote; my opponent’s campaign spent roughly $6 per vote.
Additionally, some of my opponent’s supporters formed a PAC and spent $32,500 trying to discredit my candidacy with two dishonest attack mailers.
In contrast, my volunteers and I opted to encourage voters to vote for me, with truthful information and 100 percent volunteer, grassroots support.
Fiscal Responsibility Begins with My Campaign
I believe that fiscal responsibility begins right here, with my campaign. As we all know, our schools are woefully underfunded and our state is not meeting its paramount duty to fully fund K-12 public education. Making smart use of limited resources is a crucial skill every school board director will need, and I am demonstrating my commitment to this principle with my campaign.
Trying to buy your way into winning an election is one strategy. Earning votes through true community engagement and fact-based ideas and solutions is my strategy.
Join my campaign!
Or send a check to: SUE PETERS FOR SEATTLE SCHOOL BOARD, 2212 Queen Anne Avenue North, #611, Seattle, WA 98109
Election Night brought great news — 41 percent of the vote (and still counting) and we advance to the November 5 election!
I’m proud of my genuine, grassroots campaign, powered by dedicated volunteers and savvy, experienced public education champions.
Despite being outspent by about 6-1, my campaign has clearly resonated with many voters. As we advance to the general election, I will continue to conduct a strong, community-responsive campaign focused on the issues, and take our message to the whole city.
A big THANK YOU to all my volunteers, and to all the voters who have supported my candidacy this far.
UPDATE! As of August 8, my total has increased to 42 percent of the votes tallied.